About
New Balance, founded in 1906, is a well-known brand that makes athletic shoes and apparel. The company is recognized for its focus on comfort, quality, and performance, especially in running shoes. With a mix of innovation and classic design, New Balance has built a strong reputation in the sports world while keeping its brand fresh and modern.
Challenge
The project involved creating a dynamic logo reveal animation to showcase New Balance’s brand personality, intended for use at the start or end of their advertisements. The main challenge was developing a creative concept within a tight two-week timeline, complicated by limited knowledge of the brand’s logo evolution. Despite this, the animation aimed to effectively convey the brand’s identity through smooth and engaging motion design.
Results
I explored the history of the New Balance logo, focusing on its evolution from 12 stripes to the current 4-stripe design, which symbolizes race Speed ,athletic and moving forward. This inspired the idea of incorporating movement and athleticism into the logo reveal, reflecting the brand’s connection to sports and performance.(Peate, 2024)
Testimonial
This Logo reveal is sick and makes it pop out and stand from competitors
